champagne can from the view held by many that the champagne is the only drink to choose as suffering party to be true, but the conclusions of a new report IWSR / just-drinks recommend the playing field is like something if it is a bit to do less famous.
volume of non-Champagne sparkling wine
fell by 1.2% last year to 194.43m cases, while champagne sales fell by 3.6%, according to the IWSR / Just-Global Beverage Market Review champagne -. Forecasts 2015
In addition, the report on the finding that the sales were pulled by a total of a particularly weak performance in Eastern and Southern European markets. Overall, the category of non-Champagne sparkling wine a good performance in most western markets continued in 2009, found IWSR. Germany, for example, experienced a volume increase of 0.9% to 40.93m cases, while sales in France rose by 1.0% to 31.93m cases. Sales in the United States, meanwhile rose by 1.8% to 14.71m cases. The United Kingdom has managed a small increase of 0.4% to 8.88m cases, while volumes grew by 8.3% in Australia to 5.43m cases. In addition, IWSR that the total volume will increase slightly in 2010.
The report highlights the reasons why sales of sparkling wines were better off in the recession. Apparently, the trade for a role with products such as champagne and sparkling wine to find favor with consumers strapped for cash play, while the decline has also domestic consumption increases will be also champagne preferred
Champagne
growth of sparkling wine In the past five years -. the category has experienced an average annual growth rate (CAGR) of 2.3% between 2004 and 2009 – built in part to promote electricity consumption. This factor is also an important role in the performance of champagne relatively robust over the last two years played.
Champagne as an aperitif popular in both the off-market trading and growing, especially in Australia and the United Kingdom.
as well as producers of wine, champagne companies have tapped into the interest of consumers for certain species or types of wine. Sparkling Rosé has an area of growth in many markets, its focus on women drinkers.
champagne producers have broken new ground by focusing on less traditional formats, particularly in catering, as a single portion sizes, which contributes to the promotion of the process. Sales growth was also move by improving the quality of sparkling wine to this, many producers already feel supported price / quality
Champagne.
But despite these improvements, the report points out that there are problems. “Although sparkling wine with special events in many markets are still relatively poor image among consumers, a decline in prices, lower quality imitations of the real thing see attached – Champagne. Report
The report also shows that there is relatively little understanding of the majority of consumers about the different types of sparkling wine, including sparkling wine, champagne or cava outside their domestic markets.
In fact, all sparkling wine is growing in a wide range of markets, it remains one of the least internationalized wine and spirits categories.
There are a number of reasons. Provider in key markets of sparkling wine, such as Germany, Russia and the United States have little incentive to develop an export presence. These companies can sell the most of their production at home.
In addition, increased consumption in many markets, with Russia a notable example is the soft and often of poor quality sparkling wines, most of which are very inexpensive dominated. They offer very little international appeal, particularly as it is wrong to brand.
In fact, the lack of strong brands in comparison with other major wine and spirits categories, is another factor that holds back the category of sparkling wines. “If the champagne has a weakness,” the report says, “it is the relative scarcity of solid, non-Champagne sparkling wine brands. It is a peculiarity of sparkling wine, that compared to other categories, the industry has not really famous most categories developed. Almost all other major categories such as scotch, vodka, gin, liqueurs and even the light nor wine dominated by a handful of export-oriented brands. ”
The brands that this kind of international status has been reached, after IWSR Freixenet and Martini. IWSR suggests the producers of sparkling wine were not very imaginative with their brand image, imitating the style of the average or at least expensive Champagne houses and cooperatives. Freixenet has “Practically none, tried to create a recognizable identity, the report said.” and now sells all Champagne houses. ”
A trend that the quality of the brand growing wine brands in the industry even more, by could improve companies like Pernod Ricard, Constellation, Gallo and Foster, marketed Arena sparkling. “Most of these companies have their brand leader in Champagne extended,” the report states, “with some real success.” The report to point out that “virtually all consumers still strong wine brand” has the potential, in the glittering and forecasts that this trend will accelerate in the coming years extended.
Details of the search report any automotive, testing of global sparkling wine – forecasts to 2015 are available at the following link http://www.just-drinks com / research / global-market-Review -. 2015_id95472.aspx of sparkling wine to forecast.
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